Ron Mirasol
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Director of Professional Services

Current responsibilities: manage projects for entire lifecycle of Finaplex professional services engagements.

For a full-service commercial bank, designed new wealth management platform for high net worth and mass affluent client segments. Currently leading the implementation phase of the project.

For a leading brokerage firm, led analysis team for replacement of an online brokerage application.

• Created business requirements documentation for multiple project streams.
• Managed cross-functional team for development of prototype applications.
• Contributed to the development of a multi-year, phased project plan.

For a leading provider of asset management and investment technology solutions, developed product specifications for entry to banking and advisor segments.

Director of Business Development and Strategy

Defined the strategy and led development effort for OnMoney's banking and loan marketplaces.

• Analyzed competition, conducted market research, and translated analyses into product requirements.
• Defined product offerings (features and functionality) and determined whether to "build" or "buy".
• Managed cross-functional (technology, marketing, editorial, and finance) implementation teams.

Increased distribution for consumer business through partnerships with online companies.

• Analyzed potential partnerships, led negotiations, and generated contracts with outside counsel.
• Extended consumer reach to 23MM unique users within first six months.
• Established and managed revenue-generating partnership with Terra Lycos, a leading consumer portal.

Associate, Information Technology Strategy

Developed a Digital Asset Management strategy for an international publishing company.

• Improved distribution of marketing content to online retailers and corporate web site.
• Redesigned internal workflows and processes to facilitate content collection.

Constructed a comparable baseline of two worldwide pharmaceutical companies' I/T organizations (2,100 headcount and $400MM operating spend) for merger. Developed business cases for synergy opportunities.

Assisted an international publishing company with post-merger integration efforts.

• Restructured I/T organization and reduced operating expenses by $25MM, 47% of budget.
• Directed 20 technical staff members in consolidation of corporate data centers.

Consistently increased annual territory revenue and exceeded sales quota objectives. Promoted to Advisory Marketing Specialist within 4 years.

Designed and executed marketing campaigns for network computing software.

• Revamped monthly publication and increased circulation from 800 to over 6,000 customers.
• Implemented campaign management program and coordinated territory-wide marketing events.

Coordinated software resources on customer project, capturing one-time savings of nearly $100MM.

Earned multiple One Hundred Percent Clubs, Marketing Excellence Awards and Brand Manager's Awards.

MBA, May 1998

Beta Gamma Sigma Honor Society, Dean’s Honor List.

Vice President of Finance, International Business Society. Member, American Marketing Association and Management Consulting Association. Volunteer, Harlem Tutorial Program.

BA, Psychology, May 1991

Named University of California Regents Scholar and Thomas J. Watson Scholar. Selected as one of ten undergraduates to participate in Students Engaged as Research Apprentices (SERA) program; studied heuristics in risky decision-making.

Worked up to 40 hours a week while studying full-time.

U.S. citizen raised in France, Japan and the United States.  National Merit Semifinalist.  PADI-certified SCUBA diver.  Geographically flexible.